The Rolex GMT-Master, particularly the iterations featuring the iconic "Pepsi" bezel – a two-tone red and blue ceramic or, in earlier models, aluminum insert – holds a special place in horological history. Representing a blend of precision, durability, and iconic design, these watches have transcended their utilitarian origins as pilot's watches to become highly sought-after collector's items and status symbols. This article focuses specifically on a 1988 Rolex GMT-Master 16750 with a Pepsi bezel, a model currently available for $6,790.00 as a full set (including box and papers). Analyzing this specific example allows us to delve into the nuances of this particular reference and its place within the broader context of Rolex GMT-Master history and the current collector's market.
The reference 16750, produced from 1980 to 1988, represents a significant transition point in the GMT-Master lineage. Preceding the introduction of the sapphire crystal and the more modern reference 16700, the 16750 offers a compelling blend of vintage charm and modern reliability. The acrylic crystal, while susceptible to scratches, lends a certain nostalgic appeal, and the robust movement, a workhorse calibre, is known for its dependability. The example from October 14th, 1988, presented here, therefore sits at the very end of this particular production run, making it a particularly interesting piece for collectors.
The allure of the Pepsi bezel is undeniable. The vibrant red and blue colors, inspired by the Pepsi-Cola logo, are striking and instantly recognizable. On the 16750, this bezel is an aluminum insert, unlike the more modern ceramic bezels found in later references like the 116710BLRO and the 126710BLRO. Aluminum bezels, while less scratch-resistant than ceramic, possess a unique patina that develops over time, adding to the watch’s character and storytelling potential. The fading and discoloration of the aluminum insert can be a source of fascination for collectors, reflecting the watch's history and the life it has lived. The condition of the bezel on this particular 1988 example, therefore, is a crucial factor in determining its value. The listing mentions it's a "full set," suggesting the bezel, along with the rest of the watch, is likely in good condition, though a thorough inspection by a qualified watchmaker would be advisable before purchase.
The price of $6,790.00 for a full-set 16750 Pepsi from 1988 is within the expected range for this model in good condition. However, the actual value can fluctuate based on several factors, including the overall condition of the watch (case, bracelet, movement), the originality of its components, and the current market demand. The availability of box and papers significantly contributes to the higher price, as these accessories add to the authenticity and desirability of the timepiece.
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